Google released a guide of 81 pages
recently in order to help Android app publishers to attain maximum
reach and make more money. The guide is all about making your Android
app successful in the market. The tips offered in the beginning of
the guide are the basic things which you will be aware of. But if you
get deeper into the guide, you will get to know about the things you
are probably not familiar with. It definitely helps app publishers to
retain users and attain maximum reach.
Here
are a few secrets to make your Android app successful:
1.
Engage users through Google search with app indexing:
Deep
linking enables Google to present the content of your app to the
users who search on Google or on your site. This engages users with
your app even if they had no idea of opening your app first. App
indexing helps users to find detailed information about your app by
providing auto suggestions.
2.
Offer over-the-air installs who logs into your website:
When
you deploy Google sign-in for your website, you can offer
over-the-air app installs for users. As they are already logged on to
your website, they will obviously be more interested to download your
app if it suits their requirement. Statistics also say that app
installation rates are 40% high while using this feature.
3.
Personalize your app with Google+:
You
can make effective use of user’s information stored in their
Google+ account to offer them a user friendly experience.
You can also use
their history,
settings and most
used features to render them with more customized experience. The
chances of app usage will be high if you enable users to log in to
your app with an existing Google+ account.
4.
Utilize all Android platforms:
Whenever
you start building an app, you just think on how the app might
perform on a phone or tablet. You really have to consider the other
available platforms and build the app accordingly. The app will get
more exposure and it offers more value to the users. You have to
adapt to these services and get approval. Then the app continues to
be available on tablets or phones.
5.
Use Android intents:
The
Android intents let the app to be
default for certain
functions that a user needs to accomplish. For instance, you can
offer the image editing capabilities to other applications which are
in need but don’t wish to create it for themselves. Similarly,
recognize the apps with some default functions which you don’t want
to incorporate with your app. This lets you concentrate on the core
functionality of the app; so that you can outsource certain things to
other apps.
There
are several other ideas discussed in the guide which you can employ
to see the success of your Android
application.
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