Sunday 11 January 2015

5 Secrets to Make Your App Successful In Google Play

Google released a guide of 81 pages recently in order to help Android app publishers to attain maximum reach and make more money. The guide is all about making your Android app successful in the market. The tips offered in the beginning of the guide are the basic things which you will be aware of. But if you get deeper into the guide, you will get to know about the things you are probably not familiar with. It definitely helps app publishers to retain users and attain maximum reach.
Here are a few secrets to make your Android app successful:
1. Engage users through Google search with app indexing:
Deep linking enables Google to present the content of your app to the users who search on Google or on your site. This engages users with your app even if they had no idea of opening your app first. App indexing helps users to find detailed information about your app by providing auto suggestions.
2. Offer over-the-air installs who logs into your website:
When you deploy Google sign-in for your website, you can offer over-the-air app installs for users. As they are already logged on to your website, they will obviously be more interested to download your app if it suits their requirement. Statistics also say that app installation rates are 40% high while using this feature.
3. Personalize your app with Google+:
You can make effective use of user’s information stored in their Google+ account to offer them a user friendly experience. You can also use their history, settings and most used features to render them with more customized experience. The chances of app usage will be high if you enable users to log in to your app with an existing Google+ account.
4. Utilize all Android platforms:
Whenever you start building an app, you just think on how the app might perform on a phone or tablet. You really have to consider the other available platforms and build the app accordingly. The app will get more exposure and it offers more value to the users. You have to adapt to these services and get approval. Then the app continues to be available on tablets or phones.
5. Use Android intents:
The Android intents let the app to be default for certain functions that a user needs to accomplish. For instance, you can offer the image editing capabilities to other applications which are in need but don’t wish to create it for themselves. Similarly, recognize the apps with some default functions which you don’t want to incorporate with your app. This lets you concentrate on the core functionality of the app; so that you can outsource certain things to other apps.
There are several other ideas discussed in the guide which you can employ to see the success of your Android application.



5 Secrets to Make Your App Successful In Google Play

5 Secrets to Make Your App Successful In Google Play

Sunday 12 October 2014

TOP WordPress Plugins for Mobile Optimization


More and more people are employing tablets and smartphones each day across the world. Actually, it’s predicted that by the finish of 2014, more people will be making use of their mobile devices to explore the web as opposed to desktop Internet. Fail to know the power of the mobile market, and you surely will miss a chance on opportunities big and small to arrive at a bigger market of patrons.
Fortunately for you, it’s not as technically demanding as you might initially think to optimize your website for mobile use. Consider the following top plugins to get your WordPress website up to par with the rest of the mobile-ready web.
To make website handier for mobile uses, the spotlight is in the following areas:
  • Offering mobile-optimized design and content: This means ensuring the website fits smaller screens suitably, serves up content to mobile users in a clear way, and offers usability for touch-controlled browsers.
  • Quick loading time: Mobile Internet is not as quick as wifi or broadband, thus anything that slows down your website’s loading time can cause untimely abandonment and must be avoided.
As a result the plugins on the list focus on these areas.
Theme Switchers
While the plugins in this class do not offer plug-and-play solutions, they let you to server your mobile visitors with custom themes. This is helpful if you either do not have a responsive theme, do not like the responsive edition of your theme or want to make additional mobile-precise changes to your website.
1. Any Mobile Theme Switcher
The plugin Any Mobile Theme Switcher will sense mobile browsers and server a pre-defined theme to users accessing your website by means of their tablet. It supports an extensive range of devices from iOS and Android over Blackberry and Windows phones to less frequent devices. A different theme can be chosen for each browser to tailor the user experience further.
A pro edition is obtainable which offers different home pages for different devices, QR-code bookmarking, adding ‘click-to-call’ phone numbers and maintaining the W3 total cache plugin.
2. Mobile Smart
Mobile Smart senses whether a mobile user is accessing your site and will exhibit a preferred design from your current themes. Supported devices take in iPad, iPhone, Blackberry, Android, Windows Phone and over.
Users can also be given the choice to switch between the standard and mobile theme manually. Since Mobile Smart is a theme switcher and not a plugin that complements mobile capabilities or any sort of customization, you will have to build your own mobile website edition.
Mobile Theme Plugins
These plugins give unusually good mobile themes. The themes have been built keeping in mind mobile use and hence are lightweight and quick. Content is frequently reduced to bare minimums and do not share the appearance of the original theme from the get go.
1. WP Touch
When it comes to mobile solutions for WordPress, WP Touch evidently leads the list with more than 6 million downloads. The plugin restores your site with an attractive, content-centric mobile theme. The outcome is easy to use, loads quick, and is simple to read.
WP Touch arrives in a free and paid version. With “Bauhaus,” the free edition of the plugin gives only one mobile theme. It enables basic customization – like changing colors, language detection, and typography – to suit your custom code, brand, and additional styling choices.
In the paid version, you have an option between 7 themes intended for different requirements and websites. It also gives a mobile caching option, support for responsive images in addition to the opportunity to post ads and A/B split test them.
What’s special about this plugin is how simple it is to install. Once turned on, your site will be routinely optimized for mobile users, without altering any settings. Visitors are also offered the option to switch between the mobile-only website and your usual theme.
Paid accounts begin at $49 each year for single-site users. A solution for minimum 5 websites in addition to agency and enterprise versions are obtainable and charge $99, $199 and $349 correspondingly.
2. iThemes Mobile
The iThemes mobile plugin is a best-only choice without a free edition, It gives four customizable themes to show your posts and pages and also gives the opportunity to build your own. You can alter the styling of headlines, fonts, navigation menus and pick a custom, mobile-only header image.
What’s very appealing is that iThemes mobile lets you to allot different themes to different podiums. That means you can tailor your site for iOS and Android users and alter its appearance across a variety of devices.
The functionality of iThemes mobile is stripped down to bare fundamentals. Show of sidebars and widget areas is unluckily not supported natively. More superior users can put in those by customizing obtainable theme files. However, if you are competent enough, then you might decide on coding your own responsive theme instead.
Pricing begins at $45 for personal bloggers, or single-site owners with business and developer licenses wearing price tags of $75 and $150.
3. Jetpack Mobile Theme
The best feature in Jetpack is the analytics. It is chocked full of other handy plugins, together with a mobile theme.
One turned on the dashboard, the theme gives a clean, organized interface, which makes it simple for mobile visitors to examine your website. The makers also took good care to make it lightweight in order to ensure prompt-loading times.
Customization features of the Jetpack mobile theme take in exhibiting quotes or full version of posts, custom header images, and custom menus in addition to backgrounds. You can even put in your own css to regulate the appearance of the theme entirely. Jetpack will exhibit a sidebar for mobile users, unlike other solutions.
As part of the Jetpack plugin collection, this solution is at no cost and obtainable in the WordPress plugin directory.
4. WP Mobile Detector Mobile Plugin
While it is an excellent question why its name consists of the word ‘mobile’ two times, the WP Detector Mobile Plugin is the sole option on this list that will differentiate between regular smartphones and cellphones, and offer a different website version for all. It also tracks access to your site from both types of mobile devices.
The plugin takes in 7 mobile themes, which feature touch-optimized layouts, widgets, collapsible menus and over, but are quite basic in general. Picking one of your offered themes for mobile users is also feasible. The plugin’s UX can be little confusing and it consists of ads for the pro version.
The free edition of this plugin is accepted among users and has been downloaded nearly 260,000 times. A pro edition is obtainable starting at $50.
Content Optimizers
1. WP Mobile Detect
This plugin is pretty different from the rest on the list. While WP Mobile Detect also senses mobile devices to serve up different content for them, its approach is different than employing a mobile-specific theme. Instead, the plugin offers a wide range of shortcode, which can be employed to decide which part of content is showed for what kind of device.
This way you can take in or rule out parts of the content for phones, desktops or tablets. The plugin even goes so far as to let model-specific rules so that parts of your website will, for instance, only be evident in iPads.
If employed together with a responsive theme, this can be relatively useful. One of the major points of criticism of these themes in contrast to mobile-specific solutions is their size. Even though a responsively-designed theme will follow the smaller screen size, it can still be significantly bigger than a theme aimed directly at mobile devices.
WP mobile detect allows you keep out those parts of your content that may otherwise block up your mobile user’s bandwidth and lead them to abandon your website before time. The plugin’s shortcodes offer substantial flexibility to customizing your website to a device or podium.
Media Optimizers
Images and media generally frame the bulk of a site’s load. If you choose against using any of the above mentioned solutions, it is a good thought to at least optimize this sort of content thus reducing your mobile visitor’s bandwidth requirements.
1. WP Smush.it
This plugin WP Smush.it, which is managed by WPMU DEV, links your website to Yahoo’s Smush.it image reduction service. The service minimizes the size of your images by shredding away needless information.
Images frequently contain countless extra data – like gps coordinates, kind of camera used, and creation date – which divide up their size and are of no significance to your site’s users.
The plugin will run involuntarily in the background and optimize images as they are uploaded. Current media files can be optimized in batch. It is a “lossless” tool, which implies the images will not alter their appearance or visual quality.
2. EWWW Image Optimizer
In addition to having one of the top plugin names ever, EWWW image optimizer will routinely optimize images uploaded to your site by changing them to the file format that will generate the smallest size. Consequently, pages will load quicker and employ less bandwidth.
Optimization in volume for accessible media is feasible and the plugin keeps in mind which images have been processed earlier so they won’t be optimized again. By default, the service employs lossless procedures but lossy optimization is also obtainable. It also works with most general image gallery plugins.
3. BJ Lazy Load
For those who do not know, sluggish loading means that rather than downloading all media on a page from the start, media files and images will only be loaded on demand when they become noticeable on screen. That way the early loading size (and time) of a given page or post can be considerably minimized without any damage for the viewer.
BJ Lazy Load is a plugin, which offers this trait. It substitutes all your post thumbnails, post images, gravatar images, and content iframes along with placeholders and loads the content simply when visitors scroll the page. The secreted content will be loaded when it gets near to the browser window. The plugin also routinely serves scaled down images for responsive deign.
PS
To get back to the start: If you frequently find yourself in conversations that are blocked by mobile phone use, a cool way to make your social assemblies less mobile-centric is to have each one put their devices in a heap of the tablet at the beginning.
Do you require adding some precise WP plugin to you website? You don’t have to be anxious. Fortune Softtech New York’s professionals will build the right applications and WordPress plugins for your website, allowing you to tailor the features that are inbuilt in WordPress.

Wednesday 3 September 2014

Social Media & SEO: How Your Pages Can Get You to the Top of Search Results


SEO/SEM (search engine optimization/search engine marketing) is a complete industry of its own, and by having social media pages, you will position higher in searches. SEO is complex, and it takes in a lot of algorithms, other variables and keywords – and the majority of them will be applied to your website – not to your social networks. However, there are things you can do with your social media pages that will aid you in search positioning. Here is what you should know:
Facebook: Google (and all other search engines) has indexed Facebook pages in its searches for a while now. It’s simple to spot a Facebook page turn up in the top results if a company does not have a website or if its Facebook page is extremely popular. When someone is doing a search, Google’s algorithms will choose a Facebook page’s category, name, vanity URL and keywords in your About Section. So if you need your Facebook page to show up in organic searches, ensure all the fields mentioned are filled out properly. Also guarantee your page is very active. Comments, likes and shares will absolutely impact the search results, although the posts themselves don’t add up. (posts don’t show up in searches).
Google+: Having an active Google + page will aid your business turn up in searches (especially local searches and if the person searching is signed in on Google). The sum of reviews and +1s your page has will also influence the results. If you are not familiar with the platform or don’t know how to use it, at least make sure your Google+ Local (old Google Places) page is claimed - that will put your business on the map and also help people find you.
Check-ins: When someone checks-in at your place using Facebook, Foursquare, Yelp or another app, they are not only notifying their friends where they are, they are also sending a signal to Google's algorithms verifying your physical location. That is an imperative sign for search engines, and it aids you come up in local organic searches. So ensure all your pages are claimed and inspire your customers to check-in. A good way to do that is by putting up a poster and developing check-in offers to reward your customers - that won't only rouse check-ins, but also improve loyalty.
Geotagged media: Most smart phones and tablets have a geotag attribute that automatically marks photos and videos with the place they are taken at. If those photos and videos are uploaded into Instagram, Flickr or YouTube, they will send search engines another indicator of your physical position and help with search outcome.
Reviews: They are not only assisting clients fix on where/what to buy, but they also control search results. The amount of reviews and their rankings (the number of stars) will impact which business turn ups first. Search engines like assisting users find good businesses, so they won't list organizations with lots of bad reviews. To work around that, ensure you inquire your customers to leave you reviews and respond to all reviews left for you.
SEO will aid you attain viewpoints, and social media will help you out to hook up with your present customers. However, its how your customers are entertained that will help your business grow up. If you have a good business, people will locate you.

Thursday 24 October 2013

18 Exceptional Ways to make your eCommerce Website SEO Friendly



18 Exceptional Ways to make your eCommerce Website SEO Friendly
It’s time to take on something brilliant and dynamic for eCommerce owners, particularly if they are looking to make their eCommerce business on the top of the search engine. Running a booming eCommerce business in this competitive market is not as easy as it sounds; owners need to use up their precious time on researching perfect solutions that make their eCommerce site successful. With such high completion in the market, it becomes essential for business owners to make their eCommerce websites SEO friendly so that they always stay ahead on the web.
However, owners would find a range of solutions to take on, but it is vital for them to adopt such solutions that work well for their eCommerce site. When it comes to make your eCommerce website highly flexible and interactive, you must look for some SEO friendly features to make your e-store thriving. Regardless of whether you are running a small online store or a complete shopping mall, you need to consider the SEO friendly features that are listed below.
1. Choose Brand Domain Name:
When it’s time to select a domain name for your site, you must decide a brand domain name so that your customers can easily find you on the web. Many owners select keyword based domains, which are not as effective as you think. They want to select a brand domain name, because their decision affects their search engine ranking. It used to be that keyword based domain names quickly got ranking in the popular search engines, but after Google’s EMD updates, it’s simply not feasible anymore.
2. Domain Hosting:
Domain hosting is also a vital point when it comes to build an SEO friendly eCommerce site, as you need to ensure that your domain does not expire in small time period. Such types of domains are not considered as very reliable. Opt for long-term based domain hosting. Getting a targeted domain extension is a good idea. For instance, if you want to target your website in UK, then you should use the co.uk extension.
3. SEO-friendly URLs:
It is significant for eCommerce owners to have an eCommerce site that supports stagnant and keyword-rich URLs, as it influences their website’s search engine results. Those URLs can be tailored for better SEO and brand identification.
4. 301 Redirects:
It is imperative for you to make your eCommerce site 301 redirects; however, there are many eCommerce websites that are varying and deleting their pages. 301 redirects let you to redirect your patrons to new page. In short, we can say that 301 redirect is a permanent redirect from one URL to the other. This will make sure that you will not lose link juice and visitors from deleted pages.
5. Canonicalization:
Canonicalization refers to those web pages that can be easily loaded from various URLs without creating a duplicate content error. It is a common problem, particularly when multiple pages have the same content, but different URLs. This is what Google considers as duplicate content.
Canonicalization precisely indexes and rank content which can be easily viewed with the help of different URLs.
Here are some examples:
http://www.yourwebsite.com/
http://www.yourwebsite.com/index.html
http:/yourwebsite.com/
http://yourwebsite.com/index.html
With the help of <link rel=”canonical” href=”" />, you can easily tell Google which URL is your chief URL. Through this concept, you can easily shun duplicate content issues and get link juice to your main URL. It is important that your e-Commerce site makes use of canonicalization, especially if any of your pages have same content.
6. SiteMap.xml
SiteMap.xml plays a major role in making your website crawlable. It is the complete list of pages on your site. It is one of the easiest ways to give search engines information about pages of your site. Mostly, there are two types of sitemaps, such as sitemap.xml and sitemap.html.
Sitemap.xml is for search engines, while sitemap.html is for users to get information about your site’s pages. Through sitemap.xml, you can help Google and other search engines to read, crawl and index your website easily without any obstacles. It is also useful for you to crawl your new pages at once.
7. Robots.txt
Through robots.txt, you can easily state the URLs and directories of your website that you do not want that robots to crawl. Make use of this tag to keep some important and sensitive information private.
8. W3c Validation
W3c validator is one such validator that tests the markup validity of website pages and shows you all the errors your website has. By clearing the errors and mistakes, it will be simple for search engines to crawl you site.
9. Google Webmaster Tools authentication:
By using Google Webmaster tools, you will obtain a code to confirm your website with Google. These tools aid you to find malware and errors in your site and aid you solve these errors. Google lets us use this service for free.
10. Site Speed
Site speed means how much time your website is taking to open. It is highly important for you that your website has very high speed. as it is a must that your site can be quickly and easily accessed by your customers. Websites that are taking too much time to open will have an effect on your visitors’ experience.
Site speed affects everything like visitors, visitors’ experience, duration of time spent on your site, ranking, and etc. You can definitely increase speed of your site by avoiding lots of images, JavaScript, frame, flash file, unrelated links, and etc.
11. Meta Tags (Title and Description) attractive and example from image…
Meta Tags are a significant part of your website that gives information to the search engines about your site. Through these Tags, eCommerce owners can easily give entire information to their patrons about their products. eCommerce owners can add Meta Tags to the <head> section of their HTML page and make it easy for search engines to understand their site. It’s important to make attractive meta tags and titles that grab the interest of their users.
12. Heading Tag (H1, H2, H3 etc)
Headings tags are very important for your website as these H tags are employed to give the page structure of what the page is about. Through heading tags in your website, it becomes simple for search engine, as well as for your visitors, to make out that what the page is about.
By using such headings on your page, your visitors and search engine will comprehend the pages of your site in a better manner. This will help to improve your ranking in the SERPs (Search Engine Result Pages).
13. Image Alt Tag
We all are using different images in our website, so it is essential for us to include an ALT tag within the IMG tag so that the image gives a clear text alternative of the picture for screen reader users. It is also vital to show search engine that what this image is about. If you do not use Image Alt Tag, it will be hard for search engines to comprehend your images.
14. Product Page & Content Optimization:
Content plays a very important role. Search engines are considering your site’s relevancy and significance based on both Meta tags as well as content. There are various points that you need to consider in order to optimize your content and pages efficiently:
Price: To greatly optimize the page of your eCommerce site, ensure to mention price on the product page so that your customers can easily get price information.
Content: To optimize the product page as well as content of your site, provide accurate and perfect content on your site and product page. (Like details, product reviews and overview about the product.)
Related Products: Offering related products on the product page is a great idea for you as your customers can look at your other products. Who knows, they may like them and decide purchase.
Bold Keywords: Bolding keyword is extremely important as it shows search engines that particular keywords are more significant for you.
LSI: LSI stands for Latent Semantic Indexing and it decides the words, sentences and phrases that are related in the content of a document. Search engines are using LSI as search analysis. Here’s an example: if you are searching for the term badminton, search engines must choose which websites and documents are more relevant to your term and display them in the search results.
15. Search engine Friendly Navigation Structure:
To make your eCommerce website SEO friendly, it is imperative that your site has a search-engine friendly navigation structure so that your patrons will find it easy to navigate to different pages of your site. Navigation structure is highly important part of the search engine optimization process. If you have an easy navigation structure, search engines find it easy to index all your web pages. ECommerce merchants must give importance to the logo, sitemap, avoid image links, exceptional site navigation and more.
16. Schema.org Markup:
Schema.org gives a comprehensive set of schemas such as HTML tags and more that webmasters can easily use to markup their pages in ways that are recognized by major and popular search providers. Search engines like Google, Yahoo!, Bing and more are relying on this mark up in order to boost the display of search results. However, Schema.org makes it easy for search engines to make out two different pages with same meaning.
Through schema.org, websites can give their customers huge information like rates, price information, product overview, author mark detail and more. But ratings, price details and product information help customers find the details of the products and other stuff before visiting that page.
17. Social Sharing Buttons:
For eCommerce merchants, it is highly significant to have social sharing buttons on their website so that their customers can share your product and services with their friends.
Ensure to have those social sharing buttons in an ideal place on your site so that your visitors and potential customers find it easy to share information with their friends and other people. Twitter’s Tweet buttons and Facebook’s like button have gained huge popularity in the market. Use social sharing buttons on your website to improve brand awareness.
18. Google Analytics to Track:
For monitoring and tracking your website’s effectiveness, Google Analytics can be a useful tool that works remarkably well. It doesn’t matter whether you have a big or a small business, Google Analytics is very useful, as it offers statistics on the number of visitors to your site. You can also get full information about the number of visitors, information related to page views and more. The best thing about this tool is that it’s completely free of charge and works really well for small and big companies.