SEO/SEM (search engine
optimization/search engine marketing) is a complete industry of its
own, and by having social media pages, you will position higher in
searches. SEO
is complex, and it takes in a lot of algorithms, other variables and
keywords – and the majority of them will be applied to your website
– not to your social networks. However, there are things you can do
with your social media pages that will aid you in search positioning.
Here is what you should know:
Facebook:
Google (and all other search engines) has indexed Facebook pages in
its searches for a while now. It’s simple to spot a Facebook page
turn up in the top results if a company does not have a website or if
its Facebook page is extremely popular. When someone is doing a
search, Google’s algorithms will choose a Facebook page’s
category, name, vanity URL and keywords in your About Section. So if
you need your Facebook page to show up in organic searches, ensure
all the fields mentioned are filled out properly. Also guarantee your
page is very active. Comments, likes and shares will absolutely
impact the search results, although the posts themselves don’t add
up. (posts don’t show up in searches).
Google+:
Having an active Google + page will aid your business turn up in
searches (especially local searches and if the person searching is
signed in on Google). The sum of reviews and +1s your page has will
also influence the results. If you are not familiar with the platform
or don’t know how to use it, at least make sure your Google+ Local
(old Google Places) page is claimed - that will put your business on
the map and also help people find you.
Check-ins:
When someone checks-in at your place using Facebook, Foursquare, Yelp
or another app, they are not only notifying their friends where they
are, they are also sending a signal to Google's algorithms verifying
your physical location. That is an imperative sign for search
engines, and it aids you come up in local organic searches. So ensure
all your pages are claimed and inspire your customers to check-in. A
good way to do that is by putting up a poster and developing check-in
offers to reward your customers - that won't only rouse check-ins,
but also improve loyalty.
Geotagged media:
Most smart phones and tablets have a geotag attribute that
automatically marks photos and videos with the place they are taken
at. If those photos and videos are uploaded into Instagram, Flickr or
YouTube, they will send search engines another indicator of your
physical position and help with search outcome.
Reviews:
They are not only assisting clients fix on where/what to buy, but
they also control search results. The amount of reviews and their
rankings (the number of stars) will impact which business turn ups
first. Search engines like assisting users find good businesses, so
they won't list organizations with lots of bad reviews. To work
around that, ensure you inquire your customers to leave you reviews
and respond to all reviews left for you.
SEO will aid you attain viewpoints,
and social media will help you out to hook up with your present
customers. However, its how your customers are entertained that will
help your business grow up. If you have a good business, people will
locate you.
More: Fortune
Softtech