18 Exceptional Ways
to make your eCommerce Website SEO Friendly
It’s time to take on something
brilliant and dynamic for eCommerce owners, particularly if they are looking to
make their eCommerce business on the top of the search engine. Running a
booming eCommerce business in this competitive market is not as easy as it
sounds; owners need to use up their precious time on researching perfect
solutions that make their eCommerce site successful. With such high completion
in the market, it becomes essential for business owners to make their eCommerce
websites SEO friendly so that they always stay ahead on the web.
However, owners would find a range
of solutions to take on, but it is vital for them to adopt such solutions that
work well for their eCommerce site. When it comes to make your eCommerce
website highly flexible and interactive, you must look for some SEO friendly
features to make your e-store thriving. Regardless of whether you are running a
small online store or a complete shopping mall, you need to consider the SEO
friendly features that are listed below.
1.
Choose Brand Domain Name:
When it’s time to select a
domain name for your site, you must decide a brand domain name so that your
customers can easily find you on the web. Many owners select keyword based
domains, which are not as effective as you think. They want to select a brand
domain name, because their decision affects their search engine ranking. It
used to be that keyword based domain names quickly got ranking in the popular
search engines, but after Google’s EMD updates, it’s simply not feasible anymore.
2.
Domain Hosting:
Domain hosting is also a vital
point when it comes to build an SEO friendly eCommerce site, as you need to ensure
that your domain does not expire in small time period. Such types of domains
are not considered as very reliable. Opt for long-term based domain hosting.
Getting a targeted domain extension is a good idea. For instance, if you want
to target your website in UK, then you should use the co.uk extension.
3.
SEO-friendly URLs:
It is significant for eCommerce
owners to have an eCommerce site that supports stagnant and keyword-rich URLs,
as it influences their website’s search engine results. Those URLs can be
tailored for better SEO and brand identification.
4.
301 Redirects:
It is imperative for you to
make your eCommerce site 301 redirects; however, there are many eCommerce
websites that are varying and deleting their pages. 301 redirects let you to
redirect your patrons to new page. In short, we can say that 301 redirect is a
permanent redirect from one URL to the other. This will make sure that you will
not lose link juice and visitors from deleted pages.
5.
Canonicalization:
Canonicalization refers to
those web pages that can be easily loaded from various URLs without creating a
duplicate content error. It is a common problem, particularly when multiple
pages have the same content, but different URLs. This is what Google considers
as duplicate content.
Canonicalization precisely
indexes and rank content which can be easily viewed with the help of different
URLs.
Here are some examples:
http://www.yourwebsite.com/
http://www.yourwebsite.com/index.html
http:/yourwebsite.com/
http://yourwebsite.com/index.html
With the help of <link
rel=”canonical” href=”" />, you can easily tell Google which URL is
your chief URL. Through this concept, you can easily shun duplicate content
issues and get link juice to your main URL. It is important that your
e-Commerce site makes use of canonicalization, especially if any of your pages
have same content.
6.
SiteMap.xml
SiteMap.xml plays a major role
in making your website crawlable. It is the complete list of pages on your
site. It is one of the easiest ways to give search engines information about
pages of your site. Mostly, there are two types of sitemaps, such as
sitemap.xml and sitemap.html.
Sitemap.xml is for search
engines, while sitemap.html is for users to get information about your site’s
pages. Through sitemap.xml, you can help Google and other search engines to
read, crawl and index your website easily without any obstacles. It is also useful
for you to crawl your new pages at once.
7.
Robots.txt
Through robots.txt, you can
easily state the URLs and directories of your website that you do not want that
robots to crawl. Make use of this tag to keep some important and sensitive
information private.
8.
W3c Validation
W3c validator is one such
validator that tests the markup validity of website pages and shows you all the
errors your website has. By clearing the errors and mistakes, it will be simple
for search engines to crawl you site.
9.
Google Webmaster Tools authentication:
By using Google Webmaster
tools, you will obtain a code to confirm your website with Google. These tools
aid you to find malware and errors in your site and aid you solve these errors.
Google lets us use this service for free.
10.
Site Speed
Site speed means how much time
your website is taking to open. It is highly important for you that your
website has very high speed. as it is a must that your site can be quickly and
easily accessed by your customers. Websites that are taking too much time to
open will have an effect on your visitors’ experience.
Site speed affects everything
like visitors, visitors’ experience, duration of time spent on your site,
ranking, and etc. You can definitely increase speed of your site by avoiding
lots of images, JavaScript, frame, flash file, unrelated links, and etc.
11.
Meta Tags (Title and Description) attractive and example from image…
Meta Tags are a significant
part of your website that gives information to the search engines about your
site. Through these Tags, eCommerce owners can easily give entire information
to their patrons about their products. eCommerce owners can add Meta Tags to
the <head> section of their HTML page and make it easy for search engines
to understand their site. It’s important to make attractive meta tags and
titles that grab the interest of their users.
12.
Heading Tag (H1, H2, H3 etc)
Headings tags are very important
for your website as these H tags are employed to give the page structure of
what the page is about. Through heading tags in your website, it becomes simple
for search engine, as well as for your visitors, to make out that what the page
is about.
By using such headings on your
page, your visitors and search engine will comprehend the pages of your site in
a better manner. This will help to improve your ranking in the SERPs (Search
Engine Result Pages).
13.
Image Alt Tag
We all are using different
images in our website, so it is essential for us to include an ALT tag within
the IMG tag so that the image gives a clear text alternative of the picture for
screen reader users. It is also vital to show search engine that what this
image is about. If you do not use Image Alt Tag, it will be hard for search
engines to comprehend your images.
14.
Product Page & Content Optimization:
Content plays a very important
role. Search engines are considering your site’s relevancy and significance
based on both Meta tags as well as content. There are various points that you
need to consider in order to optimize your content and pages efficiently:
Price: To greatly optimize the page
of your eCommerce site, ensure to mention price on the product page so that
your customers can easily get price information.
Content: To optimize the product page
as well as content of your site, provide accurate and perfect content on your
site and product page. (Like details, product reviews and overview about the
product.)
Related
Products: Offering
related products on the product page is a great idea for you as your customers
can look at your other products. Who knows, they may like them and decide
purchase.
Bold
Keywords:
Bolding keyword is extremely important as it shows search engines that
particular keywords are more significant for you.
LSI: LSI stands for Latent Semantic
Indexing and it decides the words, sentences and phrases that are related in
the content of a document. Search engines are using LSI as search analysis.
Here’s an example: if you are searching for the term badminton, search engines
must choose which websites and documents are more relevant to your term and
display them in the search results.
15.
Search engine Friendly Navigation Structure:
To make your eCommerce website
SEO friendly, it is imperative that your site has a search-engine friendly
navigation structure so that your patrons will find it easy to navigate to
different pages of your site. Navigation structure is highly important part of
the search engine optimization process. If you have an easy navigation
structure, search engines find it easy to index all your web pages. ECommerce
merchants must give importance to the logo, sitemap, avoid image links,
exceptional site navigation and more.
16.
Schema.org Markup:
Schema.org gives a
comprehensive set of schemas such as HTML tags and more that webmasters can
easily use to markup their pages in ways that are recognized by major and
popular search providers. Search engines like Google, Yahoo!, Bing and more are
relying on this mark up in order to boost the display of search results.
However, Schema.org makes it easy for search engines to make out two different
pages with same meaning.
Through schema.org, websites
can give their customers huge information like rates, price information, product
overview, author mark detail and more. But ratings, price details and product
information help customers find the details of the products and other stuff
before visiting that page.
17.
Social Sharing Buttons:
For eCommerce merchants, it is
highly significant to have social sharing buttons on their website so that
their customers can share your product and services with their friends.
Ensure to have those social
sharing buttons in an ideal place on your site so that your visitors and
potential customers find it easy to share information with their friends and
other people. Twitter’s Tweet buttons and Facebook’s like button have gained
huge popularity in the market. Use social sharing buttons on your website to improve
brand awareness.
18.
Google Analytics to Track:
For monitoring and tracking
your website’s effectiveness, Google Analytics can be a useful tool that works
remarkably well. It doesn’t matter whether you have a big or a small business,
Google Analytics is very useful, as it offers statistics on the number of
visitors to your site. You can also get full information about the number of
visitors, information related to page views and more. The best thing about this
tool is that it’s completely free of charge and works really well for small and
big companies.